Designing a voice app from the ground up ... a few times
Because in real life, companies pivot
Bud Mobile is a groundbreaking real time voice communication app. It allows groups to get together not with the usual snippets of text, but with voice.
We designed the first prototype from only a few slides and quite a few ‘what if’ discussions.
We listened to what consumers had to say about that first release, what they liked and didn't like. It allowed us to quickly move into a second release that brought with it themes, image sharing, and what was quickly becoming outstanding audio quality.
But traction actually came from the enterprise market, where a single button that allowed a group to talk together was missing. It prompted us to revise the design for enterprise scalability and prepare for integrations.
The enterprise-ready app will soon be released on iOS, Android, and desktop.