Product design for enterprise software

I work with teams to figure out what an enterprise product should be, then design it end to end.

Companies usually call at one of two moments: a product doesn’t exist yet and someone needs to define what it should be, or a v1 has hit its ceiling and what comes next has to work even harder.

What that looks like

• Creating new products, from concept and structure through design

• Defining the next version when the current one has stopped scaling

• Assessing an existing product and mapping the path to a better one

• Rebuilding the UI and design system underneath a product that’s outgrown it

Engagements typically run a year or more, embedded with stakeholders and a product team. I’m most useful when the problem is still ambiguous. The goal is always the same: a far stronger product, and a team that owns it completely when the work is done.

Background

My background is in print and corporate identity at Landor, Pentagram, and FCB, where a design system had to hold across every application and nothing could be revised after press. I’ve been focused on digital products since 1996, and have completed more than 100 of them since.

Recent work includes three years at Lennar building two platforms that didn’t exist before: a pricing and inventory decision-support platform now used across roughly 50 divisions, and a live sales dashboard running on a 30-foot video wall at their Miami headquarters. Before that, Google, where I restructured and redesigned the help system deployed across every Google product in every language.

Other clients include Proggio, Clarizen, Accesso, Comprose, Matidor, Wells Fargo, and Hotwire.

I opened my own studio in 2001. Before that, I was a managing director at Scient, leading customer experience teams on the consultancy’s largest engagements.