Clear and
Comprehensive

Clear Focus

Web site design and development
Application interface design
Brand positioning and identity design

Comprehensive Approach

With 17 years’ experience in graphic design, 12 of which have been focused on interactive design, my skill set is broad, allowing me to work with my clients on everything from strategic approach to site development.

Web Site Design and Development

Strategic approach to web sites, articulating the combination of business and customer needs
Feature/content prioritization
Information architecture and user interface design
Graphic design concepts and execution
Front end HTML and CSS development
Coordination with independent developers for the creation and integration of small- to mid-size custom content management systems (such as the VC site management tool).

Application Interface Design

Customer interviews, card sorting, task analysis and prioritization exercises
Feature prioritization based on customer needs, business objectives, feasibility and competitive analysis
Mapping user flows
Creating screen schematics and wire frames
Designing the user interface
Creating style guides

Brand Positioning and Identity

Branding workshops
Brand consulting to articulate position, brand platform, messaging platform and visual language
Identity and logo design